PPAAYYYSS and Medical Impact collaborate to expand HIV awareness through a vibrant fashion collection.

[Mexico City, July 1st, 2023] - PPAAYYSS, the renowned Mexican streetwear brand known for its colorful designs and commitment to diversity, has joined forces with Medical Impact, a leading global health NGO, to launch an inspiring collaboration aimed at raising HIV awareness: Fuck Stigma. The collaboration features a unique collection of global fashion pieces, created in collaboration with acclaimed artist Hattie Stewart, that deliver a powerful message of ending stigma and supporting the HIV community.

"We believe in a world without borders, where freedom of expression and creativity knows no boundaries," say the founders of PPAAYYSS. "Our brand celebrates inclusivity, and we foster a close relationship with our community and our customers through inclusive parties, campaigns that showcase our openness, and amplification of important social issues."

The collection features a tote bag, cap, crop top, stickers, and illustrations by the renowned artist that boldly showcase the campaign's message of ending HIV stigma. "We want to highlight the importance of removing the stigma associated with living with HIV and undetectable status," explained the PPAAYYSS designers, "Through this collaboration, we aim to create a supportive community, bring visibility to the issue of HIV and inspire other brands and designers to use their platforms for meaningful communication and action."